A good marketer is concerned with return on investments. She wants to ensure that each dollar spent brings value to the organisation. In this blog, we shall look at the case for video content and the impact they bring on revenues.
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To understand the real value of video we must appreciate the digital landscapes of today. While platforms such as YouTube, Snapchat and Tiktok are dedicated to video, an increasing number of videos are gaining engagement on Facebook, Instagram and other social media platforms.
More than 4 billion video views take place on Facebook every day
The overwhelming presence and relevance of videos in the digital space is no longer a matter of debate. Hubspot has presented interesting information through its research on the world of videos. The most important takeaways from that report are as follows:
Embedding a video on a campaign landing page can increase conversion rates by up to 80%
People that view video content via mobile are 92% more likely to share that content with others
Consumers are 64% more likely to make a purchase after watching a video online
80% of video consumers can recall the specifics of a video that they’ve seen within the last 30 days
The above stats clearly prove that video is central to an effective online content strategy. As a format, it finds interest and engagement within large audiences.
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Stories are an impactful way of getting your customers attention in a memorable manner. Video as a format has the unique ability to augment stories by capturing multiple senses. Through video you can tell your brand story or stories of product to build affinity with your customer base.
Nothing convinces your audience more than witnessing your product doing what it is meant to do. The BBC Top gear remains the highest viewership show for a reason. The next best thing to test driving a car is to see someone else doing it.
Let us admit it, charts, graphs and numbers are not the topic of interest for everyone. Notwithstanding this fact, using the power of motion graphics you can tell the same story but in a way that is easy to grasp and follow.
This adage still holds its weight in gold. As a salesperson, one would always know that you have a few seconds to get your foot in. Video gives you the power to pack in information in a matter of seconds. As they say, a picture is worth a thousand words, a video is worth a million, this post says 1.8 million.
The emergence of behavioural psychology has proven beyond a doubt that emotions sell. After all, there is no better medium to drive emotions compared to a video. Images in motion paired with the right music can help you land the right emotional cues.
Today there is no debate whether videos are important to marketers. The data is overwhelming and the significance is clear. However, videos are an expensive format to execute. The question comes to what is the ROI with videos, are we getting bang for our buck? The answer is yes, and no. Like everything else - quality matters. In the case of video, since it is a fluid medium, quality and execution are rather important. A quality video asset executed will deliver the desired ROIs.
What are the key points of a strong video write to us at hello@allinmotion and we shall provide a free brand audit to recommend exactly the kind of videos that shall work for you.
