The digital ecosystem is developing at a rapid pace. Devices are becoming cheaper and accessible. Internet penetration is on the rise, and we are moving towards a more connected world. In a report published by Cisco it is estimated that by the year 2022, 82% of the internet traffic will be driven by video.
The makings of a great video should always start from the audience. In this blog, we share key steps that will help you define an empathy-driven video strategy.
Since 2019 the world of work has changed forever. Working remotely becomes the norm. However, not everybody can handle this new reality well. Spending long hours in front of a laptop screen often results in online fatigue. What are the symptoms and how they can be prevented? Keep reading to find out more.
The addition of video assets to content marketing has proven to be effective. In this blog post, we discuss why videos are important for content marketing and how you can use them to boost your content marketing.
Apart from colors and the fonts, conveying your brand spirit is important to get the desired output from a video execution partner. People working on your project must be aware of what do you stand for.
YouTube is a great marketing channel if used properly. Check this blog to learn 3 amazing tips to build an email list using YouTube. In the blog, you will find ideas to take your YouTube presence to the next level.
Key elements that define a good video campaign are the script, execution, placement and much more. But to get these right you must always start from the audience.
A great landing page always has a clear purpose - to convert visitors to a specific action. The right choice of imagery, coherent message, easy navigation - these are the basics, and although very important, they will not give your page a significant lift. However, using a video is bound to drastically increase your conversion rate.
In these difficult, post-pandemic times thought leadership has gained huge importance. It shapes perceptions across domains, sets the tone of the conversation and ultimately establishes a connection between the audience and organization. While sharing knowledge can be done through reports and white papers, videos can take things to the next level.
Good videos involve investment. With careful planning, you can maximise your ROIs putting videos to better effect. In this blog, we will discuss some key steps that you need to take before you actually shoot that brief to the agency.
In modern times brands must appeal to our human nature. It is important to find the best way of communication that can tap into all senses, be engaging and convincing. And nothing does it better than telling stories through videos.
The world is changing as far as videos are concerned. We have possibilities in all forms. Better environment with 5G, better infrastructure with new chipsets, better experiences with interactive, virtual and augmented reality-based videos. Combined these new techs provide a great opportunity to present a whole new brand and marketing experience.
Covid has brought a tectonic shift in the way we approach work. All assumptions around the change being temporary were quickly being proven wrong. What would be prudent for workers and employers alike is to embrace this change and accept it as the new reality.
With an enabling ecosystem, videos have become ubiquitous in the online world. And they are only going to become more central. Here are the most important Video Stats that will help you plan Video Marketing Strategy.
How can an APP Demo Video help you reach more people and retain them? It's an old rule of marketing - demonstration works better than statements. You can write the features of your app in the brightest copy but it wouldn’t hold a candle to audiences watching them in action through a video. Video marketing for app is a solid avenue to explore.
When emails were first introduced, everyone was excited with the idea that you can share messages instantaneously and control the world with just the tips of your fingers. Times have changed, means of communication also. Does email still fit in the modern communication landscape?
A good marketer is concerned with return on investments. She wants to ensure that each dollar spent brings value to the organisation. In this blog, we shall look at the case for video content and the impact they bring on revenues.
For years marketers have tried to work hard to discover a formula that will explain how people buy products. Millions of dollars are invested each year in various surveys, studies, focus groups to gain insights into the process of buying.
A culture of collaboration is the underlying platform upon which great many corporate success stories have been built.
Facilitating effective communication in the workplace by introducing internal videos may translate directly to company's bottom lines.
Learning how to manage remote teams in order to get the best possible outcomes - A trust-based approach.
As companies struggle to decide whether to bring employees back to office or continue with remote working, one critical aspect continues to demand attention. Employee onboarding and training.
Explainer videos are a great way of increasing your conversion rates - find some important points to make them work in this post.
As the world finds ways to recover from the pandemic, companies too are gearing up to face this new, dynamic world of changing customer behaviours. Though there’s no playbook or tutorial with 10 million views that we can completely count on, here is an article that might help you think and plan better.
We all know that creating corporate videos is a great practice for building a brand image and for conveying a specific message. But there’s a lot more than just that.Before we get into the benefits and importance of corporate videos,let’s get the basics right.
Video marketing can be used for anything and everything - from building a great rapport with the target group, to promoting your brand’s services or products. Besides this, video marketing can also serve as a medium to present how-to’s