Measuring Success: 3 KPIs to Track When Hiring Motion Graphics Designers
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The process of hiring a motion graphics designer is not only about the person who will animate images. It is about quantifying the post-hiring impact. Are they timely? Do they contribute to increasing audience engagement? Are their designs always in need of revision? That is where KPIs come in. Key performance indicators will reveal whether your hire is indeed contributing to the progress of your brand or is simply creating noise in the work process.
This blog is for companies that seek to employ the best Motion Graphics Designers in Scotland. It breaks down three performance measures that really count, and how they can assist you in measuring success. Since you are spending time, budget, and brand trust, you ought to be very sure of what you are getting back.
Why KPIs Matter When Hiring for Motion Graphics
You’re not hiring someone to make things look good. You’re hiring someone to get results. In motion graphics, those results can be measured. But most people stop at aesthetics. Good design is only part of the story. Without KPIs, there’s no way to prove whether a designer is helping your business grow or just filling folders with animation files.
When your team is growing and you are considering hiring motion graphics designers in Scotland, this is how you can ensure that performance is measurable from the first day.
1. Revision Count: Fewer Changes Mean Better Design Alignment
The number of revisions a motion designer undergoes before they can have a final version is one of the most telling indicators of the designer's value. Revisions are time-consuming and delay launches. The fewer the revisions, the more the designer understands the brief, brand voice, and objectives.
A lot of revisions are usually a sign of a communication breakdown, mismatched creative direction, or a lack of clarity in implementation. You do not want to be back and forth every time there is a new campaign. You need a person who knows your brand immediately and produces results that need slight modification.
What to track:
- Average number of revisions per project
- Time between receiving feedback and submitting new versions
- Percentage of projects approved with fewer than two revisions
Tracking revision count gives you a quick snapshot of how effective and aligned the designer is with your brand’s tone and expectations.
2. On-Time Delivery Rate: Deadlines Are Not Optional
Motion graphics projects are commonly the center of a bigger marketing or product push. When there is a delay in animation, there is a delay in the campaign. That is why the rate of on-time delivery is not negotiable when it comes to employing the best Motion Graphics Designers in Scotland.
Timelines matter. Projects must be completed on time without compromising quality, whether it is a 15-second social post or a complete product demo. Being on time is a sign of professionalism, project management, and respect for the team's time.
Late delivery causes stress in the departments and may even damage your brand's reputation if you are late to publish or launch. Recruit motion graphics designers who are time-conscious and creative.
What to track:
- % of projects completed on or before deadline
- Number of deadline extensions requested per quarter
- Correlation between speed and quality (do faster projects still meet the standard?)
The best teams don’t just hit deadlines—they plan for them. Tracking on-time delivery ensures accountability from day one.
3. Audience Engagement Lift: Great Motion Graphics Drive Interaction
Design without performance is just decoration. The real power of motion graphics lies in how they move your audience. Are people watching the full video? Are they sharing it? Are they clicking through after the animation? That’s engagement—and it’s measurable.
The best designers don’t just animate. They tell stories that grab attention, deliver value, and push the viewer to act. When hiring, don’t just look at the animation quality.
Ask how it performs.
Whether it’s social media stats or internal engagement metrics, audience lift is a key performance metric you can’t afford to ignore.
What to track:
- Average watch time on videos before and after hiring
- Increase in likes, shares, and comments on animated posts
- Engagement-to-cost ratio: how much return you're getting per animation investment
When you hire the best Motion Graphics Designers in Scotland, your audience should notice the difference. If they’re not interacting more, something’s off.
Don’t Forget the Human Side: Communication and Team Fit Matter
Performance metrics are crucial. But hiring is still about people. Even the most talented motion graphics designer won’t succeed if they can’t work with your team. KPIs should be paired with qualitative feedback, especially in areas like collaboration, responsiveness, and how well the designer receives and implements feedback.
At the end of each project, gather feedback from everyone involved. Look for patterns. Did the designer contribute fresh ideas? Did they keep the project on track? Were they easy to communicate with? These soft skills don’t show up on spreadsheets, but they impact every project outcome.
Integrating KPI Tracking Into Your Workflow
Most companies forget to define success before starting a creative partnership. The best time to set KPIs is at the very beginning of the hiring process. That way, expectations are clear and performance can be measured consistently.
Set a simple performance dashboard that tracks revision counts, delivery timelines, and engagement metrics. Review it monthly. And always compare results against your goals. That’s how you build a creative team that’s not only talented but also accountable.
5 Simple Tips to Get Started
- Set expectations for revision limits in the first meeting
- Use project management tools to track delivery timelines
- Compare engagement metrics before and after the hire
- Keep KPI reviews part of regular performance check-ins
- Prioritize clear creative briefs to reduce guesswork
These aren’t just metrics—they’re evidence that your design team is driving real value.
Conclusion
Hiring for motion graphics should never be a guessing game. You want to know what you're getting, and you want to know it’s working. When you track revision count, on-time delivery rate, and audience engagement lift, you get a clear picture of success.
All in Motion Studios understands that performance matters. They focus on results, not just visuals. If you're ready to hire the best Motion Graphics Designers in Scotland, they help you find designers who don't just animate, they deliver.
Great Stories Move People.
We craft videos and visuals that connect, inspire, and resonate.
Let’s create something worth watching — and remembering.
hello@allinmotion.com
