Over the last two years, social channels used for B2B communications have undergone a significant transformation with videos taking the lead as the most valuable content type. Keep reading to learn why building a brand presence in social media is no longer an option but a marketing priority.
The world has changed dramatically over the last 2 years. People were stuck in one place and their phones were often the only window to the outside world.
The form of preferred interaction has shifted along with channels of communication. Social channels used for B2B communications have also undergone a transformation.
Building a brand presence in social media is no longer an option but it has become a marketing priority.
As consumers become even more immune to traditional advertising and marketing, social media builds the bridge between brands and the consumers they want.
In a report produced by Sprout Social short videos were overwhelmingly favored as the most valuable content type to achieve social media marketing goals. The stats are clear:
54% Short Videos
53% Images
30% Text-based posts
26% Stories
25% Live Videos
Social media opens a favorable opportunity for brands to present themselves with a sense of transparency and credibility.
Creating behind the scene videos. Featuring team members in the videos. Essentially video content gives a window into the company culture.
Such video content humanizes the brand, makes it more transparent, and wins audience trust.
Working with a duration of up to 120 sec, below is a list of video formats that seem to work best.
Thanks to social platforms, information dissemination is broader. The audience is exposed to brand videos.
This allows brands to welcome audiences into their world. Gaining audience interest and interaction helps with engagement and therefore conversion.
The comment section is the better version of the review. The comments are not anonymous which helps build brand credibility.
However, brands must be careful to place an active team that moderates the comment section and is ready to mitigate any untoward or negative language.
Industry data suggests that CTAs in a social platform video are powerful. CTAs that are defined and clear when paired with short videos bring about engagement from the audiences.
Compared to other channels such as emails, videos based CTAs tend to be more effective.
If you are planning to drive your social strategy with short videos, give us a shout at hello@allinmotion.com
We can help you achieve your goals.
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