The brief demanded that the new identity builds on the DNA of the existing one. However, it also warranted that newer facets pertaining to growth must be added.
We worked towards a confluence of thematic interpretation from nature and elements that best describe growth.
The design carries on the essence of the past identity while adding dimensionality and multi directional growth. As a result what we have is a timeless form which combines the organic and inanimate to build a unique identity platform on which the brand can be hoisted for success.