10 Compelling Statistics That Underscore the Impact of Video in B2B Marketing in 2024

The importance of videos in B2B marketing is underscored by numerous statistics that highlight their effectiveness in driving engagement, lead generation, and sales. Here are ten key statistics we found on the net that illustrate why videos are a critical component in B2B marketing strategies:

1. Global Internet Traffic from Videos

Over 80% of global internet traffic is attributed to downloading and streaming videos, indicating the dominant role of video content in online interactions

2. Video Engagement in B2B Marketing

B2B video marketing leads to 2-3 times higher click-through rates in email campaigns compared to those without videos, demonstrating their effectiveness in engaging recipients.

3. Growing Investment in Video Marketing

45% of B2B marketers plan to increase their investment in video marketing, signifying a growing recognition of its value in marketing strategies.

4. Influence on Purchase Decisions

50% of B2B buyers use video content to inform their purchase decisions, highlighting the significant impact of video on the buying process.  

5. Consumer Preference for Video Content

78% of people watch videos every week, and 55% do so daily, reflecting the widespread consumer preference for video content.  

6. Demand for More Video Content

53% of viewers express a desire to see more videos from brands and businesses they support, indicating a strong appetite for video conten.

7. Positive ROI from Video Marketing

87% of B2B marketers agree that video marketing provides them with a positive ROI, reinforcing the effectiveness of video in achieving marketing goals.

8. Mobile Video Viewing

90% of the audience watches videos on mobile devices, underscoring the importance of optimizing video content for mobile viewing.

9. Live Streaming Growth

The live streaming market is projected to grow significantly, reaching an estimated $252.76 billion by 2029, offering substantial opportunities for real-time audience engagement.

10. Social Media Video Stats

Social media videos are considered the most effective form of content marketing by marketers, with nearly 90% of brands using Facebook for video marketing and over 60% of Instagram users following or researching brands and products on the platform.

These statistics collectively illustrate the critical role of video content in today's B2B marketing landscape. From driving significant internet traffic and enhancing email campaigns to influencing purchasing decisions and offering high ROI, video content is an indispensable tool for businesses looking to thrive in the competitive digital ecosystem.

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