Adding Life to Your Newsletters - The Power of GIFs in Email Marketing

February 20, 2024

Newsletters are a cornerstone in the digital marketing strategy of many businesses. They serve as a direct line of communication between a company and its customers, providing a platform for sustained engagement and brand reinforcement.

According to a report by the Content Marketing Institute, 87% of marketers use email marketing to disseminate their content, indicating the significant role newsletters play in a comprehensive marketing strategy.

The Power of GIFs in Email Marketing

Incorporating Graphics Interchange Format (GIFs) in email marketing can significantly enhance the effectiveness of newsletters. GIFs, which are essentially short, looping video clips or animations, add a dynamic element to newsletters that static images and text cannot achieve.

A study by the Email Institute found that emails with GIFs saw a 26% increase in click-through rate and a 109% boost in revenue, demonstrating their potent impact on engagement and conversion rates.

Best Practices for Using GIFs in Newsletters

To maximize the impact of GIFs in newsletters, consider the following best practices:

Purposeful Use

Use GIFs to draw attention to key content or calls-to-action, not just as decoration.

Optimize File Size

Large GIFs can increase email loading times. Aim for a balance between quality and file size.


Ensure that your email content is accessible, with descriptive alt text for GIFs.

Brand Consistency

GIFs should align with your brand's tone and visual style.

Test Across Email Clients

Different email clients display GIFs differently. Test your emails to ensure compatibility.


Use GIFs to tell a story or demonstrate a product in a way that words alone cannot.

Elevate your email marketing campaigns with the engaging power of GIFs. At All in Motion Studios, we understand the nuances of effective digital marketing and are adept at creating captivating GIFs that align with your brand's message and resonate with your audience.  

Content Marketing Institute. "B2B Content Marketing 2020: Benchmarks, Budgets, and Trends". Content Marketing Institute, 2020.