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Large organizations thrive when the flow of information within the organization is effective, swift, easy to understand, and without errors. 

Key information flows could be mapped as follows

Management 

Management needs to update key policies, important decisions from time to time in order to steer the organization towards a productive end. 

Human Resource 

Two important types of communication emanating from the HR department. Onboarding, and the second with regards to training. 

Cross-Functional

To achieve common goals.

Common Resource  

Every organization has an information pool that acts as a resource for referral, learning, and documentation.

Why videos 

A large set of documents shared over pdfs or emails are not the best way of delivering information. Recipients tend to develop fatigue. An informational overload could lead to mistakes and errors. 

A good video works with the idea of ingesting large sets of information and reproduce them in a simple, engaging narrative. If done properly a video could also be entertaining, deriving further engagements. 

Why videos for internal communications

1. Videos are cost-effective compared to the cost of using in-person modes of communication. Especially in the case of training videos, developing a video library is far more cost-effective than engaging large teams of in-person trainers.
2. People like receiving information over videos. A quality video will always follow a simple, engaging, and entertaining outlook. This makes the flow of information interesting for the viewer. Reading a long email could very well end up feeling tedious. 
3. Videos are versatile when it comes to communicating ideas across disciplines. One can use a video to explain technical concepts and emotional messages with equal effectiveness.
4. Everyone gets a standardized experience with video content. If you are an organization with large teams deploying multiple trainers there could be a difference in experience from one trainer to the other.
5. High accessibility - a video can be communicated across digital channels. One does not need to be present in person. Videos are also very convenient as the viewer can watch at her desirable pace, pause where she wants to, and decide to consume the content at a convenient time. It may even help maximizing commute time.

A video-driven communication program will result in the following key benefit 

1. Teams will find a better supply of information 
2. With a standardized set of communication using videos, you can build a sense of purpose in your team; with each member receiving the same message
3. Videos help you up skill your team in the fastest time possible with minimum cost
4. A video-driven communications program will help you share your goals and objectives effectively

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At All in Motion, we understand the need of large organizations to run an effective and productive communications program. Our team is well versed in the challenges of large-scale communication objectives. 

If you would like to understand how we can help you deploy a great video-driven internal communication strategy please feel free to write to us at hello@allinmotion.com 

We will be happy to share our experiences.