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What is inbound marketing?

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At its heart, inbound marketing is about helping audiences with content. Inbound marketing attracts consumers through information and education that helps them make decisions. 

Inbound Marketing is based on a strategy that addresses people’s problems, pain points, and needs. The target audience is already in need of the services or products, what they need is encouragement through information. 

Creating valuable and engaging content is the best way to attract and retain customers.

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Planning for 2023

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The proliferation of videos in the digital ecosystem is at an unprecedented scale.

‍Video streaming is predicted to represent 80% of all mobile data consumption by 2027. 

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A robust inbound strategy is incomplete without a healthy presence of videos in the content mix. Here are a few interesting spaces that would provide strong results with the use of videos.

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Video Podcasts 

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Video will likely become a common medium for consuming podcasts. 

You can choose to have an entire podcast using video, or use videos to drive your audio releases. Create a strong intro and use animation overlays to grab attention. Podcast creators use short-form videos to drive listeners to their full-length audio recordings.

The short, digestible video clip can be uploaded on social media platforms to promote the content among a broader audience. 

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Newsletters with embedded video

Creating a newsletter with video can help meet good newsletter criteria:

• Generate excitement

• Provide value

• Mobile-friendly

• Catching subject line

 The word 'Video' in a subject line can increase open rates by 6%.

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Newsletters are a great tool to maintain audience interest. Videos will help you not only retain subscribers but also add new ones to the list. 

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Video Blogs

Blogs are one of the best ways to answer customer questions. 

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Blog posts with videos attract 3 times more inbound links than posts without videos.

Neil Patel's Digital Marketing Blog uses video blogging and his posts with videos are overwhelmingly more popular than written content. 

About Us Page 

The About Us page is central to your organization's storytelling. It is the go-to space for the audiences to learn more about your company and get a first-hand understanding of your narrative. Using the right video you can create emotional resonance with your audiences.

The moment a member of the audience goes to your About Us page, they want to know about you, and here is your chance to tell your story in the best possible manner. 

Here is an example where Hubspot uses videos in the ‘Our Story Page’ with great impact.  

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SEO 

Videos can have a positive impact on search engine optimization (SEO). When done correctly, video content can help improve a website's visibility in search engine results pages (SERPs) and drive more traffic to the site.

Here are a few ways that video can impact SEO:

Video transcripts

‍Adding a transcript of the video's audio to the website can help search engines understand the content of the video, which can improve its ranking in search results.

Video metadata

‍Optimizing the title, description, and tags of your video can help search engines understand the content and context of the video, which can improve its visibility in search results.

Video hosting and embedding

‍Properly hosting and embedding your video on your website can help search engines understand the relationship between the video and the rest of the content on the site.

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If you are looking to boost your inbound practice with videos please write to us at hello@allinmotion.com 

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