How to Make B2B Testimonial Videos Work?

November 22, 2022

Someone can steal your brand design. Steal your communication ideas. Sometimes even steal your product idea. While one can take legal recourse, we all know how time-consuming and expensive that could be. However, the one thing you can be certain that no one could take away from you is the testimonial that your customers gave you. 

Testimonials cannot be copied; they need to be earned. If you are someone who, through their hard work, excellent customer service, and some great products, has won the hearts of your customers so much that they endorse you, this blog is something you should definitely read. 

While testimonials are a great asset, a video testimonial is particularly strong. It carries the power of credibility combined with emotions. 

What is a Video Testimonial?

A video testimonial is one of the most powerful marketing content where a customer shares her positive experience with the brand. The audience is aware that the most credible message does not come from sales representatives but from a genuinely satisfied customer.

79% have watched a video testimonial to learn more about a company or its products and services.

Why are video testimonials essential?

Asking for a business testimonial from your customers is a common practice. What works the best are testimonials in the form of a video. Here are the 3 top reasons you should consider including video testimonials in your marketing efforts. 

Video testimonials increase conversions

2 out of 3 people would be more likely to buy something after seeing a video testimonial from a previous customer.

The above is a reminder of social signaling. It works; look at Amazon reviews. They are a brilliant example of micro testimonials, provided you are able to give the right service to the customers on the platform. 

Video testimonials provide social proof

Let us admit it we are social beings, and what others have to say does bring an impact on our thoughts. We care about the opinions of others and tend to be influenced by experiences shared by others. 

Customers trust other customers.

Over 85% of customers said that they trusted video testimonials just as much as personal recommendations.

Video testimonials build trust and credibility

According to Forbes, video allows your customers to see and hear a reaction, making it more credible, engaging, and authentic.

Through video, the audience builds a connection with the person on the other side of the screen, and the message is much more powerful. Embedding video testimonial on your website adds value and credibility to your brand. You could consider video as the ability to package the message in a manner that evokes memorable emotions. 

How to make B2B testimonial videos work?

  • Ask for the testimonial as soon as the project is finished.

  • Ask your client to answer open-ended questions. Avoid writing the script for your client. 

  • Provide your client with the directions and key points that need to be covered.

         Suggest aspects that could be mentioned in the video e.g. What makes your brand different from the competition?

  • Do not make the video look perfect. Minor imperfections, such as filler words, make the video look authentic and the story more believable. 

  • Make sure the video is attractive to the audience. Adding subtitles, overlay animation, or typography will elevate the video. 

If you have been getting great customer vibes, now is the time to get that testimonial video going. We can help you grab those videos remotely using a simple mobile phone. You will be surprised at the end result. 

Want to know more, or see a few samples let's talk, please write to us at

No items found.