Is your Marketing Calendar Missing Social Media Videos? 

December 13, 2022

The world of B2B marketing has an open secret and that is videos drive conversion.

Question is, are you using it enough? 

Why Social Media Videos? 

Because you need to do more social media videos and regularly so. We have written in the past about the effectiveness of social media videos here

81% of marketers say video has helped them directly increase sales
76% of marketers who leverage video call it the most effective content format

Here is a quick recap of some key points that will help you understand the importance of social media

  • Social media videos build your brand presence
  • Social media videos help generate demand
  • Social Media Videos build a loyal audience

Importance of Long Term Advertising 

Emerging insights into the world of digital marketing talk about the need to ascertain long term impact over quick transactional campaign measurement. 

A recent report by Meta emphasizes the importance of long term advertising. Les Binet, a leading advocate of effectiveness commented as follows:

New research from Meta highlights the importance of long term advertising effects. Econometric analysis of over 3,500 campaigns reveals that 60% of the payback comes from long term effects, and only 40% from the short term.

This means that short term measurement systems (which include most digital attribution models) probably underestimate ROI by a factor of ~2.5.” You can see a video sharing the details about the report here.

Les Binet also commented that video is particularly effective. Considering the case for long term advising and the effectiveness of video, a sustained effort is important. In our own admission we have witnessed marketers changing from an ad hoc approach to video marketing into one that is planned and long term. 

Social Media Calendar 

A marketing calendar will help you plan and organize your efforts strategically in an effective manner. It will help you see the big picture and ensure that marketing efforts are aligned with their overall goals and objectives. 

A good video requires coordinating efforts across different teams and departments, and it is only possible through advance planning. 

Calendars also help you track the results of campaigns over time. This can help you identify what is working well and what is not, and make adjustments as needed to improve. 

Why a Calendar for Social Media Videos?

Three important aspects are highlighted so far 

1. Importance of social media videos 

2. Importance of long term advertising 

3. Importance of social media calendar 

Connect the dots and you will be convinced that the best way to go about cracking marketing today with videos is with a long term effort. 

Plan a series of videos using your calendar to get the best results and reap astounding benefits. So if you are looking to develop a marketing calendar around videos write to us at