What is a Solution Explainer Video - its benefits and more
A solutions explainer video aimed on conveying crucial details of a product or a service in the shortest possible time. Usually lasting between 2 and 3 minutes. Such videos can be created using motion graphics, 2D and 3D animation.
The significance of videos to effective marketing stands well established, 45% of businesses use an explainer video on their home pages.
45% of businesses use an explainer video on their home pages.
Why does it works so well
With reducing attention spans, video increases the chances of your message being paid attention to.The human brain processes visual information 60,000 times quicker compared to text.
60,000 times quicker compared to text.
It is a well known fact that the human brain craves for visual information, something that a explainer video provides for and very well.
The above would also means less effort on the part of the audience and therefore higher acceptability.
Such a format is also known to improve SEO rankings and it is particularly effective in delivering to an audience over mobile.
However certain important good practices must be followed for an explainer video to work well.
How to make it work well
A solutions explainer video fundamentally works by simplifying complicated concepts into brief visual treats.
A good video shall have a clear narration, noticeable call to action and a relatable use case scenario.
1.Research - Good amount of research and learning should never be underestimated as an important reason behind a successful
2. A strong brief - Ultimately you understand your product the best. A brief that is clear, talks about the core points and lays all the important bit in a lucid language serves a great project. Nothing must be left to assumption.
3.Know your audience - A successful video is one that is relatable and therefore having a clear idea of your audience profile is important.
4.Plan in advance - Your video is as good as your script and the story board that follows, efficient planning, involving the client each step of the way is always helpful.
- Less is more - sometimes we try to cramp in too much information and end up conveying nothing
- Music is the magic - a good video is al of the above, a great video is with a great music score
Where can you use it
Explainer videos work well with external as well as internal audiences
- New product launch
- Key feature launch
- Sales pitch
…and many more.
The one thing that marks effective communication is clarity of ideas. A solution explainer video by its very nature forces the creator to achieve clarity.
If you want to discover whether a solutions explainer video could help your conversion rate skyrocket talk to us at www.allinmotion.com
Here are some examples of explainer videos done by us.