The Importance of Video Marketing on Social Media 

March 1, 2022

The world has changed dramatically over the last 2 years. People were stuck in one place and their phones were often the only window to the outside world.

The form of preferred interaction has shifted along with channels of communication. Social channels used for B2B communications have also undergone a transformation. 

Building a brand presence in social media is no longer an option but it has become a marketing priority. 

As consumers become even more immune to traditional advertising and marketing, social media builds the bridge between brands and the consumers they want.

Audience demographics - targeting young professionals 

  • 77% of people ages 30-49 use Facebook
  • 26% of people ages 30-49 use Twitter
  • 60% of people ages 25-34 use LinkedIn

Why Videos?

In a report produced by Sprout Social short videos were overwhelmingly favored as the most valuable content type to achieve social media marketing goals. The stats are clear:

54% Short Videos

53% Images

30% Text-based posts 

26% Stories

25% Live Videos 

Social media opens a favorable opportunity for brands to present themselves with a sense of transparency and credibility. 

Creating behind the scene videos. Featuring team members in the videos. Essentially video content gives a window into the company culture. 

Such video content humanizes the brand, makes it more transparent, and wins audience trust.

Best Short Videos Formats that Works in B2B

Working with a duration of up to 120 sec, below is a list of video formats that seem to work best. 

  • Thought-leadership
  • Customer testimonials
  • Explainer videos
  • Case study videos
  • Trending topic videos
  • Culture videos
  • Hot current world topics 
  • Behind the scenes
  • How-to videos

Important Insight into Short Video- Key Benefits 

Raising Brand Awareness 

Thanks to social platforms, information dissemination is broader. The audience is exposed to brand videos. 

This allows brands to welcome audiences into their world. Gaining audience interest and interaction helps with engagement and therefore conversion. 

Social Proof that Elevates Brand Trust 

The comment section is the better version of the review. The comments are not anonymous which helps build brand credibility.

However, brands must be careful to place an active team that moderates the comment section and is ready to mitigate any untoward or negative language. 

Short-Form Video Campaigns are the best CTA 

Industry data suggests that CTAs in a social platform video are powerful. CTAs that are defined and clear when paired with short videos bring about engagement from the audiences.

Compared to other channels such as emails, videos based CTAs tend to be more effective. 

If you are planning to drive your social strategy with short videos, give us a shout at

We can help you achieve your goals.