The Psychology of Short Videos - Why Audiences Love Quick, Snackable Content

What qualifies for snackable content  

A snackable video is a short and engaging video that can be consumed quickly, much like a snack. These videos are typically brief, attention-grabbing, and easy to understand. Here are some characteristics that would qualify a video as "snackable":

Short Duration

‍Snackable videos are usually brief, typically ranging from a few seconds to a couple of minutes. The goal is to deliver content quickly and keep the viewer's attention.

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Engaging Content

The content should be interesting, entertaining, or informative right from the start. Snackable videos often focus on a single, compelling idea or message.

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Visual Appeal

‍Strong visuals, graphics, and concise messaging are crucial. Visual elements should be eye-catching and contribute to the overall appeal of the video.

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Mobile-Friendly

‍Snackable videos are designed for easy consumption on mobile devices. They should be formatted to suit various screen sizes and orientations.

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Clear Message

‍The video should convey its message clearly and concisely. Avoid unnecessary complexity and focus on delivering a memorable and straightforward message.

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Shareability

‍Snackable videos often have a shareable quality, encouraging viewers to share them with others on social media or through messaging apps.

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Entertaining or Informative

‍Whether the goal is to entertain or inform, snackable videos should quickly capture and hold the viewer's interest. They might include humor, surprising elements, or valuable information.

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Platform Relevance

‍Consider the platform where the video will be shared. Different platforms have different expectations and formats for snackable content. Tailor the video to fit the platform's style and preferences.

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Repetition and Looping

‍Some snackable videos are designed to be looped or repeated, enhancing their memorability and potential for sharing.

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Sound Optional

‍As many viewers may watch videos without sound, it's helpful if the video's message can be conveyed effectively through visuals alone. If sound is essential, consider including subtitles.

Why does it work so well  

Snackable videos work well for marketing for several reasons:

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Attention Span

‍In today's fast-paced digital world, people have shorter attention spans. Snackable videos are concise and capture attention quickly, making them more likely to be watched in their entirety.

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Ease of Consumption

‍Snackable videos are easy to consume on the go. Many people watch videos on their mobile devices, and short, engaging content is well-suited for this type of consumption.

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Social Media Integration

‍Snackable videos are highly shareable on social media platforms. They can quickly go viral, reaching a wide audience and generating organic engagement.

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Platform Fit

‍Snackable videos are tailored to fit the format and expectations of specific platforms. For example, short videos work well on platforms like TikTok, Instagram, and Snapchat, where users are accustomed to scrolling through content quickly.

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Brand Awareness

‍The brevity of snackable videos makes them effective for creating brand awareness. They allow businesses to communicate key messages, showcase products, or highlight brand personality in a short amount of time.

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Engagement

‍The engaging nature of snackable videos encourages interaction. Viewers are more likely to like, comment, and share short videos, leading to increased visibility and engagement.

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Storytelling Opportunities

‍While brief, snackable videos can still tell a compelling story or convey a message effectively. Creative storytelling within a short time frame can leave a lasting impression on the audience.

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Visual Appeal

‍The visual nature of videos makes them highly engaging. Creative visuals, graphics, and a visually appealing presentation can leave a strong impression on viewers.

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Adaptability

‍Snackable videos can be adapted for various marketing goals, from product promotions to educational content. They provide a versatile format that can be used across different marketing strategies.

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Cost-Effective

‍Creating short videos can be more cost-effective than producing longer, more elaborate content. This allows businesses with limited resources to still engage with their audience through video marketing.

How to get them right  

To create effective snackable videos, it's crucial to focus on a few key elements. Firstly, keep the content concise and engaging, capturing the viewer's attention within the first few seconds.  

Craft a clear and compelling message, ensuring that the video communicates its purpose efficiently. Strong visuals are essential, so invest in eye-catching graphics and a visually appealing presentation. Tailor the video to the platform where it will be shared, understanding the audience's expectations and preferences. Consider incorporating elements of shareability, whether through humor, surprise, or valuable information, to encourage viewers to spread the content on social media.

Additionally, pay attention to the mobile-friendliness of the video, as many users consume content on their smartphones. Lastly, make the content easily digestible without relying heavily on sound, as viewers may watch without audio. By focusing on these aspects, marketers can create snackable videos that effectively resonate with their target audience and achieve marketing goals.

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Or write to us at hello@allinmotion to get some effective and engaging snackable content for your brand.

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