Thinking Beyond LinkedIn for B2B

March 28, 2023

While LinkedIn is a great platform for B2B marketing, it's not the only one. Depending on your industry and target audience, there may be other platforms that are more relevant and effective for reaching potential customers.

The Importance of Diversifying Your Platform Mix

Relying solely on one platform like LinkedIn can be risky. By diversifying your platform mix, you can reduce the risk of being too dependent on one platform and ensure that you're reaching your audience across different touchpoints.

Integrating Your Marketing Across Different Touchpoints

B2B marketing is becoming more integrated with digital experiences and customer journeys that extend beyond social media platforms. This means that B2B marketers should be thinking about how to use a combination of platforms, channels, and touchpoints to create a seamless and engaging customer experience.

Options for Diversifying Your B2B Marketing Beyond LinkedIn

Here are some options to consider when diversifying your B2B marketing beyond LinkedIn:


Twitter is a great platform for B2B marketing because it allows for quick and easy engagement with potential customers. B2B marketers can use Twitter to share industry news, participate in conversations, and promote their products and services.


Facebook may not be the first platform that comes to mind for B2B marketing, but it can be effective for reaching specific niche audiences. B2B marketers can use Facebook to create targeted ads, join groups, and share content that resonates with their target audience.


Instagram is a visual platform that can be great for showcasing products and services. B2B marketers can use Instagram to share photos and videos of their products, behind-the-scenes glimpses of their company, and industry news.


YouTube is a video platform that can be great for demonstrating products or services and providing educational content. B2B marketers can use YouTube to create how-to videos, webinars, or product demos that educate potential customers.

Niche Forums and Communities

Depending on the industry and target audience, there may be niche forums or communities where potential customers are active. B2B marketers can use these platforms to engage with potential customers, answer questions, and provide valuable insights.

A Strategic Approach to Multi-Platform Marketing

Here's a strategic approach to get the best from a multi-platform approach:

Understand Your Target Audience

Develop a clear understanding of your target audience and where they are most active.

Create Relevant and Valuable Content

Create content that is relevant and valuable to your target audience and share it across multiple platforms.

Engage and Build Relationships

Use each platform to engage with potential customers and build relationships.

Analyze and Optimize

Analyze the performance of each platform and adjust the strategy as needed to optimize results.

Use Data to Continuously Improve

Use data and insights to continuously improve your strategy over time.

By diversifying your platform mix, you can reduce risk and create a more seamless and engaging customer experience. Using a combination of platforms, channels, and touchpoints can help you reach potential customers more effectively and efficiently, ultimately driving more leads and revenue for your business.

If you're interested in developing a robust B2B marketing practice, please reach out to us at

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