Vertical Videos - You Need Them

February 21, 2023

Vertical films have grown in popularity as a marketing tool over the past few years, and for good reason. A move toward vertical videos has occurred as a result of the development of mobile technologies, even though many consumers still connect video material with conventional horizontal formats. For B2B marketers, who must comprehend the advantages and significance of vertical videos in their marketing strategy, this transition is crucial.

Why vertical videos are important for B2B marketing

Increased Mobile Usage

Mobile devices are now the primary way that people consume online content, and vertical videos are optimized for viewing on mobile devices. According to recent studies, more than 90% of people hold their phones vertically when they consume video content. Therefore, B2B marketers need to adapt their marketing strategies to align with this trend.

Increased Engagement

Vertical videos offer a more immersive viewing experience for the audience. They take up more screen space and feel more personal and intimate. As a result, viewers are more likely to engage with vertical videos than horizontal ones, leading to increased engagement rates for B2B marketers.

Better Storytelling

Vertical videos provide a unique format for storytelling that can enhance the viewer's emotional connection with the content. With vertical videos, B2B marketers can create content that feels more natural and engaging, and can convey complex ideas in a more digestible and compelling way.

Social Media Optimization

Many social media platforms, including Instagram and TikTok, are designed for vertical videos. These platforms offer unique opportunities for B2B marketers to create engaging content that resonates with their target audiences. By optimizing their video content for social media, B2B marketers can reach a wider audience and increase their brand awareness.

Improved Conversions

Vertical videos can also improve conversion rates for B2B marketers. By creating engaging and informative videos, marketers can build trust and establish themselves as thought leaders in their industry. This can lead to increased brand loyalty and improved conversion rates.

As a result of the development of mobile technology, vertical videos are now a crucial tool for B2B marketers. Marketers may boost their content's mobile device optimization, engagement, narrative, social media optimization, and conversion rates by producing interesting and educational vertical videos. B2B marketers should think about including vertical videos in their marketing plans to keep on top of trends and establish stronger connections with their target markets.

So if you are considering vertical videos, reach out to us. As a professional video production company, we can help brands create effective vertical videos that add value to their marketing efforts in several ways. 

This includes providing creative conceptualization that aligns with the brand's values and goals, technical expertise in camera angles, lighting, sound design, and storytelling that resonates with the viewer.

Post-production services, such as color correction and sound mixing, can also enhance the final product. Additionally, a video production company can help brands distribute and promote their videos on various platforms, helping them to reach more people and achieve their marketing objectives. 

By partnering with All in Motion, brands can create high-quality vertical videos that capture the attention of their target audience and deliver their message effectively.

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