Why You Need an Animated logo?

June 7, 2022

Video animations can influence and positively impact the image of any organization.

Marketing executives know that well-crafted videos are no longer a thing of the future, but they have become today’s standard. 

Living in a digital world where most consumer touchpoints are happening on the web, an animated logo is a powerful differentiator a company should consider. 

Days when logos were flat, static, and one-dimensional, are gone.

Through an animated logo, you can connect with your audience and have a chance to tell a story.

Adding motion to a static logo can evoke a range of emotions. 

Because logo animation needs to be short and to the point, it takes a lot of imagination on the part of the creative team. An impactful logo animation comes from a combination of great talent and good craft. 

The animated Google logo is a perfect example

Storytelling is at the heart of logo animation. It builds the right emotions for the act to follow. Simplicity is the key. The less noise and more breathing space, the better. It allows the viewer to digest the message better without creating ambiguity. 

Why the animated logo?

Joining the trend

Logos are one of the greatest brand assets. 

With the growth of VR and immersing reality possibilities, an animated logo has become the core part of marketing.

The animated logo is engaging

An animated logo gives you the license to navigate the brand story in an engaging and impactful way. The human eye will prioritize any kind of movement over static images or a piece of text. 

An animated logo speaks louder than words

Animated logos are great for building brand awareness. You do not need to explain or show what your brand is all about. 

It helps in digital marketing

  • Social media
  • Landing Page
  • Newsletters
  • Presentations
  • Newsletters
  • Ads

So if you are looking to give life and character to your logo, write to us at hello@allinmotion.com