Social Media Strategy for Healthcare: A Step-by-Step Guide
In the past decade, the healthcare industry has undergone a significant digital transformation, and at the heart of this evolution is the growing importance of social media. Once viewed merely as a promotional tool, social media is now an essential platform for healthcare organizations to engage with patients, educate the public, and even influence health behavior. However, effective use of social media in healthcare requires more than just occasional posting—it demands a well-thought-out, strategic approach.