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End-of-Year Video — Celebrating Your Organization’s Achievements
What is an End-of-Year Video?
As we come to the end of 2022, the mood becomes celebratory. However, recent years have been challenging, and a post-pandemic era calls for a degree of introspection.
A good marketing plan is balanced and underwritten with positivity. A year-end video could just effectively encapsulate this statement.
What was the Traditional Role of an End-of-Year Video?
- Celebrating achievements and company culture.
An end-of-year video captured the year's highlights. It showcased important achievements by putting the spotlight on the work that was done. It was a great way of acknowledging important milestones and announcing what lies ahead in the future.
- Showing appreciation and recognition for the team members.
Nothing gives more satisfaction than your colleagues coming together to celebrate your contribution. An end-of-year video gave the opportunity to celebrate the hard work of exemplary team members. Encouraging others to follow suit.
- Showing how the organization overcame struggles is also an important part of a year-end video.
Building a spirit of resilience and demonstrating overcoming challenges builds the right motivational spirit.
While the pandemic's impact lurks around, we have overcome the worst. A great deal of sadness and negative emotions dominated people, and now many are starving and waiting for brighter times. While we need to be realistic, this is also the time to show optimism and positivity.
Since the outbreak of the pandemic, 75% of employees say they feel more socially isolated, 57% are feeling greater anxiety.
People are back to offices or enjoying hybrid work, and some degree of socializing at work is finally possible. In-person events took place first time in 2 years, and people were happy to enjoy each other's company.
A year-end video capturing this emerging spirit would greatly benefit the organization’s ethos.
What to Include in the Video?
Let us quickly check the ingredients that would help deliver an effective year-end video.
Things worth recapping:
- Success stories
- Proud moments
- Achieving milestones
- Organization culture initiatives
Where to Share it?
End-of-year videos can be shared through social media handles and newsletters. They can be placed on the homepage of your website for a temporary time as well.
Why is the Year in Review Video important?
Potential prospects
A year-end video is a great way of gaining potential prospects as it builds brand awareness and evokes interest.
Transparency and authenticity come through when you showcase your organizational ethos. Clients find such content helpful as a trust builder.
94 percent of consumers claim that they would be more loyal to a brand if it promoted complete brand transparency.
Employees
By showcasing employees and celebrating the organization you can drive employee engagement and increase productivity
85% of employees say they’re most motivated when management offers regular updates on company news
You can use your year-end video as a community-building measure. Building community results in bonding and a sense of fulfillment - this positively impacts team well-being.
According to Deloitte’s 2020 Human Capital Trends report, 96% of respondents said well-being was a responsibility of organizations.
Attracting global talents
People value companies with a positive outlook. Showcasing the organization’s values, impact, or promoting equality and diversity you will send all the right signals by featuring a diverse team in the year-end video.
75% of employees said they want to work for an organization that makes a positive contribution to society.
What to Remember Creating an End-of-Year Video?
- Use the power of storytelling.
- Make it short and punchy - up to 2 min.
- Do not be too serious - the video should be entertaining and evoke positive emotions.
- Real footage/ photos of the events to support your story.
- Do not only talk about success and achievement - mention challenges and more difficult moments. The audience will appreciate honesty and transparency.
- Make the video visually attractive - packaging, animation overlay, subtitles.
So if you are planning to deliver an impactful year-end-video, please write to us at hello@allinmotion.com
