Video Content Marketing Strategy: Boost ROI

Automation, Not Autonomy

Content marketing has gained importance because of its huge impact. The reason behind its success is the fact that it embodies the principle of exchange. It gives value in terms of information and in return gets the attention of the audience. Post internet 2.0 the digital realm made it possible for marketers and audiences to engage in two-way communication.

‍

Through content marketing brands got an opportunity to share detailed long-form material. Audiences who were taking to online purchase of goods and services wanted more information to make a sound decision. This system has created an opportunity for mutual value exchange. Consumers who were often fatigued with unsolicited messages trying to sell things found this new era interesting. At the heart of the new content marketing paradigm was choice and permission; principles we strictly follow to ensure high engagement and trust.

‍

Audiences could now subscribe to material and unsubscribe as they choose. This sense of control reduced resistance in the minds of the people. Content marketing was not considered as advertising, rather it was looked upon as free information.

Entry of Videos in Content Marketing

The human mind is programmed to find the easiest way to do things. We are driven by efficiency. Compared to reading several pages, it was much easier to watch a few minutes of video to grasp the same information.

Videos are much denser when it comes to relaying information. If a picture is known to say a thousand words, one minute of video is worth 1.8 million words, according to Dr. James McQuivey of Forrester Research.

Early marketers discovered that through videos they were able to get much better engagements. Today, a specialized content marketing agency can help you leverage this density to tell your brand story more effectively.

‍

Data emerging from various sources validated video as the most successful source of engagement. For example, as per Twitter, a tweet with a video is likely to be 3 times more engaging compared to text or a graphic.

Why should you have a strong video content marketing plan?

Videos generate a positive ROI

During our conversations with one of our leading clients, we understood that videos have a great ROI. Our content marketing services focus on maximizing this return by aligning video production with measurable business goals.

‍

Videos build brand awareness

Videos are a great way of sharing information with chances of building greater brand affinity. The ability of videos to deliver content in an emotional package is astounding.

‍

Videos are great for SEO

Videos are 50 times more likely to get organic page ranks in google over plain text.

‍

Videos fulfill customer needs

Your consumers expect to see video content from you. Especially during the discovery phase, audiences are likely to search for video content to learn more about you. HubSpot says about 54% of customers are expecting video content from brands.

‍

Videos sell

8 out of 10 people say that they have been convinced to purchase an app or piece of software because of a video.

‍

Videos educate

72% of customers want to learn from videos.

‍

Video formats that drive conversions and build trust

‍

Below are some great examples of various video formats. Our content marketing agency specializes in matching these formats to your specific marketing goals: