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Services
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Services
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Services
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Services
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Services
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Services
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Employer branding and Advocacy

Global Partners:
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Overview
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Overview
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Overview
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Overview
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Overview
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Overview
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Your next best hire is already forming an opinion about you. The question is what they are finding.

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Before a candidate applies. Before they attend an interview. Before they visit your careers page. They have already
looked you up. Read reviews. Scanned LinkedIn and looked at who works there and what they say about it. Most organizations
invest heavily in finding talent. Very few invest in shaping what that talent finds when they look.

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At All in Motion, we help organizations build employer brands that attract the right people, retain the
ones they have, and turn employees into credible advocates for the organization they work for.

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Why It Matters
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Why It Matters
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Why It Matters
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Why It Matters
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Why It Matters
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Why It Matters
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The Bigger Picture

Talent decisions happen before the application

Top candidates evaluate organizations passively over time. By the time they apply, the brand impression is already formed.

Your employees are already shaping your reputation

Every LinkedIn post, every Glassdoor review, every conversation is contributing to your employer brand, with or without your guidance.

Employer branding is not recruitment marketing

It shapes how current employees, prospective talent, industry peers, and the wider market perceive your organization.

Advocacy compounds over time

Structured employee advocacy builds cumulative brand presence in talent communities that no single campaign can achieve.

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Build a better
strategy.

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WHY EMPLOYER BRANDING MATTERS TODAY
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WHY EMPLOYER BRANDING MATTERS TODAY
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WHY EMPLOYER BRANDING MATTERS TODAY
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WHY EMPLOYER BRANDING MATTERS TODAY
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WHY EMPLOYER BRANDING MATTERS TODAY
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WHY EMPLOYER BRANDING MATTERS TODAY
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The best candidates are not actively looking. They are passively evaluating.

Visibility shapes the talent pipeline long before a role is posted.

Top performers rarely apply speculatively. They move when something better becomes visible to them. That visibility is shaped by what your organization puts into the market, the stories your employees share, the presence your leaders have, the perception that builds across LinkedIn, Glassdoor, and industry communities.

If that presence is thin or inconsistent, the talent you most want to attract simply will not think of you when the moment arrives.

Your employees are already shaping your reputation. The question is whether you are guiding it.

Every employee who posts on LinkedIn, mentions their job in a conversation, or responds to a Glassdoor review is contributing to your employer brand.

Most organizations leave that entirely to chance. The ones that do not consistently out-attract and out-retain the ones that do.

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WHAT WE HELP WITH
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WHAT WE HELP WITH
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WHAT WE HELP WITH
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WHAT WE HELP WITH
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WHAT WE HELP WITH
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WHAT WE HELP WITH
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From employer
brand strategy to
employee advocacy, built as A connected
program.

Employer Value Proposition (EVP) Development

Defining what genuinely differentiates your organization as an employer, grounded in employee insight and honest about trade-offs.

Employer Brand Strategy

A structured plan for how your employer brand will be built, communicated, and measured across candidate-facing and employee-facing channels.

Employee Storytelling & Content

Authentic employee stories in formats that work across LinkedIn, careers pages, and recruitment marketing. Real people. Real experiences.

Leadership Visibility & Thought Leadership

Helping senior leaders build a credible, consistent presence, through genuine perspectives on the industry, the work, and the culture.

Employee Advocacy programs

Structured programs that give employees the confidence and tools to share their experience authentically without it feeling like a corporate mandate.

Recruitment Marketing

Translating your employer brand into campaigns, job content, and candidate communications that attract the right people at the right stage.

Culture Communication & Internal Engagement

Communicating culture consistently to current employees, so the brand promise made externally is reflected in the day-to-day experience internally.

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OUR APPROACH
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OUR APPROACH
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OUR APPROACH
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OUR APPROACH
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OUR APPROACH
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OUR APPROACH
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OUR
‍APPROACH

The Employer Brand Architecture Model. Four stages for building an employer brand that is credible internally, compelling externally, and sustainable over time.

Define

Understand how your organization is currently perceived by employees, candidates, and the wider market.Identify the gap between reputation and reality.

Articulate

Develop your EVP and employer brand narrative, grounded in what your people actually say, and be honest about trade-offs.

Activate

Build the content, programs, and channels that bring the brand to life, employee stories, leadership visibility, and recruitment marketing working as a system.

Sustain

Build the internal capability and content rhythm to maintain a consistent, credible employer presence over time, not just during hiring campaigns.

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Produces
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Produces
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Produces
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Produces
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Produces
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Produces
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Results in Action

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Better quality applicants who arrive already understanding what the organization stands for.

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Lower cost per hire over time as inbound interest grows and reliance on paid job advertising decreases.

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Improved offer acceptance rates as candidates arrive at offer stage with fewer doubts.

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Stronger employee retention as people feel their organization has a clear and honest identity.

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Greater market visibility that compounds across talent communities over time.

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Testimonials
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Testimonials
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Testimonials
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Testimonials
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Testimonials
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Testimonials
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Shared
‍Success
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INDUSTRY IMPACT
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INDUSTRY IMPACT
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INDUSTRY IMPACT
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INDUSTRY IMPACT
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INDUSTRY IMPACT
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INDUSTRY IMPACT
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The case for
employer branding
in the numbers.

Employer branding is no longer a nice-to-have. organizations that treat it as a strategic priority consistently attract better talent, retain it longer, and spend less acquiring it.

50%
Lower Cost

Per hire at organizations with a strong employer brand compared to those without one.

LinkedIn Talent Solutions, 2023

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28%
Reduction

In employee turnover at companies that invest in employer brands, because employees who feel proud of their organization stay longer.

LinkedIn Global Talent Trends, 2023

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75%
of Candidates

Research a company's reputation and employer brand before applying, making your digital presence a pre-application filter, not an afterthought.

Glassdoor Employment Confidence Survey, 2023

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Common Questions
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Common Questions
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Common Questions
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Common Questions
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Common Questions
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Common Questions
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Quick Help

(01) / What does an employer branding agency do?

Marketing shared services provide organisations with access to specialised marketing capabilities through a flexible, extended team model that supports strategy, execution, and optimisation.

(02) / Why is employer branding important?

A strong employer brand helps organisations attract qualified candidates, improve employee engagement, and strengthen retention.

(03) / What is an Employee Value Proposition (EVP)?

An EVP defines the unique benefits, experiences, and opportunities employees receive in exchange for their skills and contributions.

(04) / How is employer branding different from recruitment marketing?

Employer branding shapes long-term perception, while recruitment marketing focuses on promoting specific hiring opportunities.

(05) / What is an employee advocacy programme?

An employee advocacy programme encourages employees to share company content, experiences, and perspectives, helping extend brand reach and credibility.

(06) / How does employer branding support talent acquisition?

A strong employer brand increases awareness, builds trust, and helps attract candidates who align with organisational values and culture.

(07) / Can employer branding improve employee retention?

Yes. Clear employer branding helps set expectations, reinforce culture, and strengthen employee engagement.

(08) / How do technology companies benefit from employer branding?

Employer branding helps technology companies compete for specialised talent in highly competitive hiring markets.

(09) / What role does internal communication play in employer branding?

Internal communication helps employees understand company values, strategy, and culture, creating a more consistent employee experience.

(10) How can employer review platforms influence employer brand perception?

Review platforms provide candidates with insights into workplace culture and employee experiences, making them an important part of employer brand management.

SHow all Questions
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Let’s bring your brand vision to life
— start the conversation today.

Book Your Free 30-Minute Employer Brand Audit

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