Google algorithms are increasingly prioritizing websites with video content. In 2023, there will be many new changes to the search algorithm. In this blog, we will discuss how to optimize your content and get the most out of your videos to stay at the top of the game.
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Google algorithms are increasingly prioritizing websites with video content. With Youtube being the second-largest search engine, it is crucial to focus on video marketing when planning a budget for next year.
Videos keep visitors on your website for longer, capture their attention span, and have the capacity to invoke emotions.
37% of marketers think making videos are too expensive.
However, the right approach can help you go beyond concerns of cost and budgets. Not only do videos have a better ROI compared to other forms of content, but the right strategy can also help you further optimize.
Optimize your videos to appear in search results. Use the newest Google features: Clip markup and seek markup.
Make sure the video is attractive to the viewer. Adding overlay graphics, subtitles, and animation elements will give the video a contemporary feel. You can always use existing footage by repackaging them with motion graphics to drive more ROIs.
Update their metadata (title, description, and tags).
The average YouTube video gets 40% of its total views in the first three weeks, and then views gradually decline over time.
By making your videos more discoverable and easy to find, you increase the residual value of your asset. Build intelligent repositories of videos that will not only help the online audience find them easily but also your content team could re-use the video as and when needed.
This is perhaps the most impactful area to help you squeeze more value from your videos. Most organizations do not use a checklist around repurposing video content.
Here are some easy steps to help you do so
We wrote an entire blog around the topic of repurposing videos. You can find some excellent tips on the topic, just click here.
In 2023 bite-sized videos will really take off.
Atomization was a term coined by Todd Defen, and it simply means taking a piece of content and breaking it down into smaller pieces of content.
Doing so with videos is not all that difficult. In fact, planning long-form video content with atomization in mind could give you more bang for your buck. This will help you utilize your content across various modes, such as YouTube shorts, Reels on Instagram, and TikTok.
Authenticity will be a determining factor of success for social media platforms in 2023. Being transparent and honest are the values that will be prioritized in social rankings.
Go through the video content library to find raw footage, B-rolls, and behind-the-scenes videos that can be used on social platforms. Bring your employees into the frame. Using real team members gives a tremendous boost to your credibility.
There is so much more to the idea of building a robust and ROI-driven strategy for video marketing.
Let's keep the conversation going, write to us at hello@allinmotion.com.
