12
March
2024

Beyond Written Endorsements - Elevating Your Brand with Compelling Video Testimonials

Wondering why video testimonials are dominating the marketing scene? Dive into their undeniable impact on consumer behavior and discover how they elevate brand credibility in today's digital age.

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5
March
2024

The Rise of Micro-documentaries -Influencing Audience Perception and Behavior

In the digital age, micro-documentaries are revolutionizing storytelling. Dive into their impact on audience perception and behavior, and discover how to craft compelling narratives that inspire action.

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27
February
2024

Boosting Morale -Using Video to Inspire and Motivate Your Team

Influence team morale with the power of video. Discover how authentic leadership messages and celebratory content can foster unity and inspire greatness.

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20
February
2024

Adding Life to Your Newsletters - The Power of GIFs in Email Marketing

Elevate your email marketing game with the dynamic power of GIFs. Learn how to harness their potential to captivate your audience and drive engagement.

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12
February
2024

Capturing the Essence of Your Unique Value Proposition in Video

Maximize the impact of your Unique Value Proposition (UVP) with video. Elevate your brand's story through captivating scripts, connecting with your audience on a deeper level.

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6
February
2024

10 Compelling Statistics That Underscore the Impact of Video in B2B Marketing in 2024

Explore how video is revolutionizing B2B marketing with ten impactful statistics. From driving internet traffic to influencing purchase decisions and delivering high ROI, these insights highlight the essential role of video content in modern marketing strategies.

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23
January
2024

The Psychology of Short Videos - Why Audiences Love Quick, Snackable Content

Harness the effectiveness of snackable videos! Tailored for short attention spans, they seamlessly integrate with social media, boosting brand awareness and engagement.

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16
January
2024

​​Why Video Podcast

Video podcasts are a dynamic medium that transcends traditional audio formats. Read the blog post to learn how to elevate your content with visual engagement, foster a deeper connection with your audience, and expand the reach of your message.

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9
January
2024

How Short Videos Will Shape Marketing in 2024

Embrace the Impact of Short Videos. Explore how concise content enhances engagement, accessibility, and creativity. Learn key strategies and pitfalls for successful video campaigns in the digital era.

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2
January
2024

Building Brand Recognition Through Music in Videos

Crafting a distinctive brand identity? Explore the role of music in marketing videos. Elevate brand recognition with strategic music choices. Learn more in our latest blog.

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19
December
2023

Videos are the Emotional Bridge to your Team

Interested in the strategic significance of cultivating emotional bonds with employees? Explore the realm of brand grounding through marketing videos, revealing effective strategies to nurture a positive and engaged workforce.

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12
December
2023

Adaptive Video Content - Tailoring Campaigns for Different Audience Segments

Explore the dynamic world of adaptive video content delivery in our latest blog, unraveling the key steps to enhance viewer experience and boost your video marketing strategy. Dive into the insights at the intersection of technology and audience engagement.

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5
December
2023

Elevating Your Video Content Through Strategic Collaborations

Discover the transformative power of strategic collaborations in elevating your video content to new heights. Dive into our blog to unlock insights on optimizing personal branding and crafting compelling narratives tailored for large companies in the dynamic realms of fintech and consulting.

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28
November
2023

Allocating Budget for Video Marketing Success in 2024

Learn why allocating a budget for videos is not just a choice but a strategic imperative, and explore key considerations for effective budgeting to enhance your brand's impact and reach in the evolving digital marketing landscape.

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21
November
2023

Showcasing Company Culture – Leveraging Video Marketing in HR Recruitment

Highlighting the crucial role of video marketing in HR recruitment, this blog underscores the impact of showcasing genuine company culture. Learn effective strategies and avoid common mistakes to attract top talent and build a connection with potential hires.

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14
November
2023

The Intersection of Video Marketing and Sales - Driving Conversions and Revenue Growth

Embark on a journey through the dynamic world of digital marketing, where videos transcend traditional strategies to captivate audiences. Experience the impact of visual storytelling in driving sales, fostering trust, and establishing a direct connection with your target audience.

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7
November
2023

The Art of Video Storytelling in the Financial Sector

Ever wondered if video storytelling could transform the financial sector? This blog reveals how video can revolutionize communication, foster understanding, and distinguish your brand in the fiercely competitive financial realm.

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31
October
2023

Building a Video Content Calendar - Tips for Consistent Video Marketing

Have you ever considered building a video content calendar for your marketing strategy? This blog will walk you through the essential steps to enhance your video marketing efforts and maintain a consistent, engaging online presence.

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24
October
2023

The Role of Recognition in Year-End Videos: Boosting Employee Satisfaction and Retention

Explore how videos can enhance employee recognition and engagement at year-end. Join us in discovering a more personal and meaningful way to celebrate your team's achievements.

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17
October
2023

Story Behind the Product - How Emotional Branding Fuels Video Marketing Success

In our blog, we shed light on how emotions can elevate your brand. We'll illustrate the power of storytelling in building connections and loyalty through video marketing, assisting you in crafting an engaging brand narrative.

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10
October
2023

Video Analytics - Leveraging Data for Marketing Success

Uncover the hidden potential of analytics to transform your video marketing strategies. Gain a competitive edge with data-driven insights.

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3
October
2023

Empowering Authentic Video Marketing - Why Organizations Embrace User-Generated Content Over Stock Footage

Read the blog to discover how user-generated content (UGC) can elevate your brand's storytelling, foster community, and drive results.

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26
September
2023

Culture of Innovation - Fostering Creativity and Problem-Solving

If you want to explore the captivating interplay between culture and innovation, dive into the complete blog to discover how it fuels imaginative solutions and drives advancement across various fields.

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19
September
2023

How to Use Video Case Studies for an Impactful B2B Marketing Exercise

Revolutionize your B2B marketing strategy with the power of video case studies. Read today's blog to learn why they're a game-changer for credibility, engagement, and conversion in our in-depth guide.

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12
September
2023

Impact of AI on Video Marketing

Explore our latest blog's exciting synergy of technology and marketing, shedding light on how Artificial Intelligence transforms video marketing. Delve into the profound impact of AI in delivering personalized, efficient, and data-driven video campaigns that captivate audiences and elevate your marketing strategy.

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11
September
2023

All in Motion is one of the Most Reviewed Video Production Companies in Warsaw According to the Manifest

The video production industry has rapidly evolved with technology, shifting from film to digital and embracing editing software, CGI, and streaming. We're honored to be recognized by The Manifest as one of the most-reviewed video production houses, highlighting our dedication to creativity and innovation.

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5
September
2023

The Psychology of Social Proof - Why Video Reviews Are a Trustworthy Source

Discover the power of video in building trust through social proof. From authentic customer testimonials to educational content, see how diverse video types can boost credibility and conversions.

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29
August
2023

Educate and Inspire: Empowering Audiences with Video Insights

In an era inundated with information, the challenge lies not in the scarcity of content, but in the ability to curate and deliver meaningful insights. Keep reading to learn why videos have become a versatile tool companies leverage to enhance engagement, inspire, and build lasting relationships.

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22
August
2023

Building Your Brand Identity - Video's Role in Branding and mistakes you should avoid 

This blog is your compass if you're seeking a comprehensive understanding of how video shapes modern branding. Navigate through essential insights, pitfalls to avoid, and the transformative role of videos in crafting a compelling brand identity.

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16
August
2023

Importance of an effective brief for video production and how to craft one

Ever wondered how to bridge the gap between your vision and a captivating B2B marketing video? Unveil the magic of a strategic brief – your key to turning ideas into impactful videos.

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8
August
2023

Sustainable Video Production for Marketing: Reducing the Environmental Impact

Explore the fascinating journey of sustainable video production and its profound impact on marketing. Learn how integrating environmentally conscious practices can reshape your marketing strategy for the better, and discover the inspiring stories of real-world sustainable film productions.

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1
August
2023

The Role of Videos in Multichannel Marketing

How can videos revolutionize your multichannel marketing efforts? Delve into the diverse roles they play in captivating audiences, boosting engagement, and amplifying brand visibility across various platforms, bringing your marketing strategy to a whole new level of success.

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25
July
2023

Elevate Your Event with Video - How to Capture and Showcase Unforgettable Moments

Capture and showcase unforgettable event moments with the compelling art of video. From meticulous planning to seamless execution, discover how to create and share experiences that resonate with your audience long after the event.

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18
July
2023

Video Formats for Impactful Product Launches

Join us on a journey through the blog as we explore how video formats can transform your product launch. Discover the magic of 2D animation, authentic application shots, 3D integration, and the art of combining stock footage with animation to captivate your audience and create an unforgettable launch experience.

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11
July
2023

Why Consistency Could Be More Important Than Creativity in Video Marketing

Explore the power of consistency in video marketing and discover how it builds trust, strengthens your brand identity, and keeps you top of mind with your audience.

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4
July
2023

Video Marketing and Authenticity 

Harness the potential of authenticity in video marketing and explore the influence of genuine connections, relatable narratives, and transparent content. Immerse yourself in this blog to grasp the art of connecting, captivating, and leaving an enduring impression through compelling videos.

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27
June
2023

What Can Typography Videos Do for You?

Discover the power of typography videos in enhancing communication, engaging audiences, and delivering impactful messages. Dive into this blog to uncover the benefits, versatile applications, and valuable insights that will inspire you to explore the world of captivating animation.

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20
June
2023

Why Collaboration is Crucial for Video Marketing

Discover the power of collaboration in video marketing. Unleash your creativity and amplify your B2B brand with our expertise in creating innovative videos that engage your audience and drive meaningful results.

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13
June
2023

The Importance of Strategy in B2B Video Marketing 

Explore the impact of strategic video marketing for your B2B brand. Read the blog above to discover how strategy can enhance your reach, engage your audience, and drive tangible business results.

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6
June
2023

Stock Footage Videos -Leveraging Pre-Existing Content for Compelling Visuals

Unlock the hidden potential of stock footage-based videos and amplify your B2B marketing strategies. Discover how integrating pre-existing footage can elevate your brand's visual appeal, engage your audience, and achieve remarkable results across your website and social media platforms.

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30
May
2023

Creativity in the times of generative AI - A future beyond skills and tools 

Explore the captivating world where generative AI transforms the landscape of creativity, offering a future beyond conventional skills and tools. Dive into this must-read blog post that unveils the exciting possibilities awaiting those who embrace this groundbreaking fusion.

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23
May
2023

How to Measure the ROI of Video Marketing

Maximize your video marketing success with our ROI measurement guide. Learn how to optimize campaigns, allocate resources wisely, and prove the value generated. Read now and propel your business to new heights!

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16
May
2023

Creating a Video Series: Tips and Best Practices

Discover the untapped potential of video marketing in B2B. Learn how a strategic video series can captivate your audience, establish thought leadership, and drive meaningful results.

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9
May
2023

Integrating Video Marketing into Your Overall Brand Strategy

Enhance your brand's emotional connection and reach by exploring the benefits of video in brand strategy. This blog will provide you with valuable insights on how to tailor your video content to your brand's personality and goals, and ultimately stand out in a crowded market.

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2
May
2023

Video Marketing for Different Stages of the Buyer's Journey

Discover how to effectively use videos to support each stage of the buyer's journey and increase the chances of conversion. Learn more about the best practices and strategies for using videos in your marketing plan.

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25
April
2023

Maximizing Your Video Reach: Tips for Effective Video Distribution and Promotion

Looking to maximize the reach and effectiveness of your B2B marketing videos? This blog provides useful tips for effective video distribution and promotion strategies. Learn how to choose the right channels, incorporate videos into your website, leverage social media, and measure your success.

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18
April
2023

The Importance of Branding in B2B Marketing and Its Key Aspects

If you are looking to enhance your B2B brand presence, this blog post is a must-read. We will explore the key aspects of B2B branding and three ways in which videos can help with your brand visibility, credibility, and emotional connection with your target audience.

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11
April
2023

The Importance of Research in B2B Marketing

If you're seeking to make strategic decisions and gain insights into your B2B market, competitors, and customers, this blog post is essential reading. It highlights the importance of research in B2B marketing and offers practical tips to help you sidestep common mistakes, improve your research efforts, and attain superior outcomes in today's fiercely competitive business climate.

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4
April
2023

The Power of Sound in a Video

In this blog post, we will discover the power of sound in the video. Learn about the common sound-related mistakes to avoid and the essential tips for achieving high-quality sound in your videos.

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28
March
2023

Thinking Beyond LinkedIn for B2B

While LinkedIn is a powerful platform, diversifying your platform mix can reduce risk and create a seamless customer experience. Keep reading to discover other platforms to engage with your target audience and learn how to use a multi-platform approach to drive leads and revenue.

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21
March
2023

Importance of video in B2B branding 

In today's fast-paced digital world, video content is playing an increasingly important role in B2B branding. In this blog, we'll present best practices and challenges for B2B companies to consider when creating video content.

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14
March
2023

The psychology of Video Marketing 

In this blog, we will discuss how psychological principles can help brands create videos that effectively communicate their message, connect with the audience, build trust, and ultimately drive conversions

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7
March
2023

Managing a Job Loss with Positivity 

Whether you are currently facing job loss or seeking to be better prepared for unexpected circumstances, this post can be a valuable resource for building resilience and taking proactive steps to secure your financial and professional well-being.

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28
February
2023

B2B Video Marketing, Emotions and LinkedIn

If you're a B2B marketer looking to effectively communicate with your target audience, then this blog post is a must-read. By understanding the role of emotions in B2B marketing and utilizing video marketing on LinkedIn, you'll be able to establish personal connections, increase credibility, and grab your audience's attention.

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21
February
2023

Vertical Videos - You Need Them

As a result of the development of mobile technology, vertical videos are now a crucial tool for B2B marketers. Keep reading to find out what to consider when creating vertical videos.

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14
February
2023

Importance of Videos in Marketing for B2C in Retail Sector

In today's digital age, videos are a powerful tool for capturing attention, building trust, and increasing conversions. However, creating effective video content can be challenging. In this blog, we'll explore the opportunities and challenges of using videos in B2C retail marketing and share how to create cost-effective, high-quality video content that drives sales and builds brand awareness.

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7
February
2023

Embracing creativity for better videos

Creating videos for marketing can be challenging; this blog post provides key steps to help businesses create videos that stand out and effectively communicate their message. Keep reading to learn how to embrace creativity and make a lasting impression on potential customers with videos.

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30
January
2023

Video Ads on LinkedIn: A Must for Elevated Marketing and Advertising

Video advertisements on LinkedIn can greatly enhance your marketing and advertising campaigns. By utilizing video content in your LinkedIn approach, you can improve brand recognition, foster connections with industry professionals, and track the success of your advertising initiatives. Keep reading to learn how to get started with video ads on LinkedIn.

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23
January
2023

All about AI and Videos 

The video production industry is undergoing a significant transformation, driven by the growing adoption of artificial intelligence technology. In today’s blog, we will first try to understand the term AI itself and look at its border impact on the field of video production. 

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16
January
2023

Importance of Trust in Marketing 

Brand trust is one of the most important aspects you need to nourish to have a successful marketing strategy. Keep reading to find out what the key actions brands can take to gain customers' trust.

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10
January
2023

Why do New Year Resolutions Fail? 

Many people see the start of a new year as a time to set new goals and make positive changes in their lives. If you are one of them and made New Year's Resolution, this blog post will help you stick to the plan and avoid common mistakes.

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3
January
2023

Thinking Long Term with Videos 

What is the impact of videos beyond short-term measurement? What is the best approach that will help your brand use videos efficiently and effectively? Keep reading to find out why each video should be considered as a chapter of one whole book.

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27
December
2022

How to Leverage Your Inbound Marketing Strategy with Video?

A robust inbound strategy is incomplete without a healthy presence of videos in the content mix. In this blog post, we will focus on a few interesting spaces that would provide strong results with the use of videos.

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20
December
2022

Videos in 2023 

2022 saw a boom in video content across the B2C, B2B, and user-generated content space. As the year comes to an end, let us take a stalk at how things were for video in 2022 and what comes ahead in the new year. 

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13
December
2022

Is your Marketing Calendar Missing Social Media Videos? 

Long term advertising is the key to effective marketing strategy. In this blog post, we discuss why developing a marketing calendar around videos will help you reach your goals and objectives. 

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6
December
2022

End-of-Year Video — Celebrating Your Organization’s Achievements

A year-end video is an excellent way of showcasing significant achievements by putting the spotlight on the work and acknowledging important milestones. In this blog, we will discuss how creating the wrap-up video can benefit your organization.

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29
November
2022

What Can Blockchain do for Us?

Blockchain as a technology has brilliant applications that have the potential to bring in revolutionary impact. In this blog, we will outline a few sectors where Blockchain is creating value. 

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22
November
2022

How to Make B2B Testimonial Videos Work?

A video testimonial is one of the most powerful marketing content where a customer shares her positive experience with the brand.‍ If you are someone who, through excellent customer service or some great products, has won the hearts of your customers so much that they endorse you, this blog is something you should definitely read. 

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15
November
2022

3 Best Video Types for B2B Demand Gen

From brand marketing to hard-selling videos can provide great value across the spectrum. Today's blog will discuss using videos in your demand gen exercises. 

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8
November
2022

High Converting B2B Video Sales Letter - Best Practices 

How to get your video sales letter working? Let us share some important tips that will help you get a video sales letter that truly works.

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1
November
2022

Keeping up with Search Ranking Changes - Squeezing out more from Your Video Content

Google algorithms are increasingly prioritizing websites with video content. In 2023, there will be many new changes to the search algorithm. In this blog, we will discuss how to optimize your content and get the most out of your videos to stay at the top of the game.

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25
October
2022

Diversity - how videos can help?

Everyone agrees that organizations should embrace the concept the Diversity and nurture it to its true potential. Communication has a significant contribution to make this endeavor. In this blog, we will show you how you can use videos to impact a dynamic and intentional approach to Diversity within your organization. 

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18
October
2022

Immersive Customer Experience - One of the Most Important Upcoming Trends of 2023

Connection with our favorite brands does not have to be rational and often, it isn't. Customers react to ads not because of what they learned but rather of how that ad made them feel. This blog will discuss how providing an Immersive Customer Experience through VR, AR or Interactive Videos can help you gain an edge over competitors.

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11
October
2022

How to Make Your Crowdfunding Video Successful?

Videos are one of the most effective tools that add more value to your crowdfunding pitch. Keep reading to learn how to create a killer crowdfunding video.

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4
October
2022

Homepage video – a Missed Opportunity

Videos can be a great way to increase the search ranking of your homepage. In this blog post, we will discuss why and how to use videos on a website homepage.

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27
September
2022

Using Videos on Twitter – How to Get it Right 

Videos are the most effective content bucket for gaining engagement on Twitter. In this blog post, we will present some best practices you can follow to get optimal results.

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20
September
2022

Videos for Instagram – how to choose the correct format?

Instagram, with over 1.4 billion users cannot be ignored in your video marketing strategy. In this blog, we will show you how to use available tools to promote your brand.

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13
September
2022

Promoting Events with Videos

Events have a crucial significance for any B2B marketer. In this blog post, we look at how videos add value and augment events.

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6
September
2022

Why should Start-Ups Use Video Marketing?

Implementing videos into your strategy will help you scale your startup and accelerate growth like no other marketing tool. Keep reading to learn how start-ups can benefit from using videos.

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30
August
2022

Let's talk about Mobile Optimized Videos

While we have written about the growing importance of video as a marketing tool, in this blog, we want to emphasize video in the mobile context. 

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23
August
2022

Self-Taping Tips - How to Make your Video Look Professional

In this blog post, we would like to share a few tips that will help you improve the outcome of your video. Using these simple yet effective tips you will see the difference in the output.

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16
August
2022

Launching with Video - Giving your Product the Boost it Needs

Developing a new software or an app is hard work. It involves planning, time, and effort investment. Taking the right steps at the planning and execution level is crucial. However, providing a powerful launch pad is equally important. Keep reading to learn how video can play a central role in the success of your new software or app launch. 

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9
August
2022

How to Make a Landing Page that Delivers Results 

Your landing pages are vital to your Google search campaign's success. Here are some tips you can follow to build landing pages that truly work. 

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2
August
2022

The Importance of Voice Over 

Videos are powerful because they are multi-sensory. Voice adds a powerful dimension to any production. In this blog, we will try to answer how to get a good voice-over that make your videos stand out.

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26
July
2022

Four Trends that Will Shape Work in 2023

People are re-evaluating their relationships with work. Organizations would need to embrace a rational progression. In this blog, we will present the four, biggest trends that are bound to shape work in 2023 and beyond.

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19
July
2022

Company Culture Videos

Culture is the way we do things. A wholesome, strong company culture attracts talent. But how does one convey the organizational culture to a prospective candidate? A company culture video could be the answer you are looking for.

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12
July
2022

Empower your website with videos

In a digital world, your website is crucial to your reputation. More people visit your website compared to your physical address. A good website should have aesthetics, clarity, and easy-to-find information. By adding videos, you can achieve all the above.

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5
July
2022

Case Study Video - an Essential Part of B2B Marketing Strategy

In today's blog, we will review the case study video and share some tips about why and how you can use it to your best advantage. 

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28
June
2022

Why Videos can take your Internal Communication to the Next Level 

An effective IC strategy in the digital era should include videos as one of the main channels of communication. Keep reading to learn how videos used for internal communication can impact other areas of an organisation.

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21
June
2022

The Real Secret to Video ROI

The overwhelming presence and relevance of videos in the digital space is no longer a matter of debate. In this blog, we will present best practices on how to plan your video marketing strategy that will deliver the desired ROIs.

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14
June
2022

B2B Social Media Videos - How to do it Right

The likelihood of competition not being on social media platforms is nearly zero. Therefore you need a clear, well-thought-out communication strategy for your brand profile. In this blog post, we will discuss how videos can help you achieve your business goals faster.

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7
June
2022

Why You Need an Animated logo?

An animated logo can help your brand in many ways. It enables you to connect with your audience and gives you a chance to tell a story. If you are still not convinced whether you should have an animated logo, this blog post is for you.

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31
May
2022

How Motion Graphics Can Help You in Better Storytelling

Without a doubt, one of the best forms of visual communication is motion storytelling, where the brand can connect with the audience through a compelling package. This blog post will discuss why motion design plays such an essential role in B2B marketing. 

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24
May
2022

‍The Secret to Great Animation‍

Recognizing good, captivating animation and creating one requires a basic understanding of the design principles. Here are universal rules that will show you what makes a graphic design a good one.

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17
May
2022

Mental Health Month- Stigma Free Workplace

May is a month when we celebrate mental health awareness.‍ Mental health is not only a psychological state, but it also includes emotional and social well-being. In this blog, we will discuss what causes the dysfunction and how to tackle this issue in the workplace.

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10
May
2022

Storyboard - An Essential Step for Video Production

A storyboard is an essential part of the video pre-production process that helps turn words into a visual story. Developing a storyboard is vital and must be included in the pre-production process. In this blog, you will learn why it is worth investing a bit of time in creating a video storyboard.

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4
May
2022

Best Video Types for SaaS Companies

Videos are the most powerful marketing tool that can determine the success of a SaaS company. In this blog, you will find clever tips on how to plan out the right strategy by selecting the most suitable types of videos.

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26
April
2022

Choosing the Right Stock Video Clip 

Selecting the right clip for your video may seem easy, but a great deal of thought must go into the process. In this blog, you will find how to make the right choice of a stock clip to create an impactful video. 

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19
April
2022

How to use Video Marketing to Elevate CX Strategy

Video marketing should not be used solely for advertising the product or your service. It can and does much more - it influences the overall experience that the audience has with the brand. In this blog, we will present how well-planned video marketing can take CX to the next level.

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12
April
2022

Using the Power of Music in Your Video Marketing 

Music is not an additional element of a good video. It is equally important as the visual. Since most corporate videos do not have a dialogue but a VO, music cannot be undermined. Keep reading to find out how to use the power of music in your video marketing.

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